How Avokaado transformed contract lifecycle management with SignNow API

Customer name	Customer location	Products in use
Avocaado	Tallinn, Estonia	SignNow API

Avokaado is a contract intelligence platform that replaces legal chaos with clarity. Revenue, legal, and operations teams use it to automate contract workflows, extract critical terms, and gain real-time oversight across the contract lifecycle without chasing files, switching tools, or missing renewal risks.

Avokaado isn’t just another point solution — it’s the infrastructure teams need to build scalable, compliant, and insight-driven operations across the entire company. But even with their powerful platform, Avokaado faced a critical challenge: integrating a reliable, scalable eSignature solution that could handle the diverse needs of their global clients.

Whether it was HR managers drafting employee contracts or sales teams managing complex client agreements, Avokaado’s clients needed a seamless way to sign documents within their existing workflows across the globe. Traditional eSignature solutions often fell short, lacking the flexibility to integrate smoothly with various software systems or meet strict regional regulations.

We spoke with Johannа Põldsam, Product Manager at Avokaado, to learn how they tackled these challenges by integrating the SignNow API—and how this partnership has transformed their platform into a powerhouse for efficient, compliant contract management.

Challenges before using SignNow API

Before integrating the SignNow API, Avokaado customers encountered significant challenges in their contract management processes. As a platform used across industries, such as BFSI, telecommunications, healthcare and many more, Avokaado required an eSignature solution that was reliable, scalable, and highly customizable. Their clients, ranging from HR managers drafting employee contracts to revenue teams managing complex client agreements, had unique needs that demanded flexibility. However, finding a solution that could meet these requirements was no easy task.

One major challenge was integrating eSignatures into automated contract processes across various use cases and software systems. Many existing solutions lacked the adaptability to seamlessly connect with the tools Avokaado’s clients already used. This often resulted in manual workarounds, slowing down workflows and increasing the risk of errors.

On top of that, Avokaado operates on a global scale, which means they need to support clients across different countries. They had to comply with a patchwork of regional and industry-specific regulations, further complicating their operations. Without a robust eSignature solution, Avokaado struggled to deliver the level of automation and efficiency their clients expected, impacting productivity and client satisfaction.

The solution SignNow API Provided Avokaado

Avokaado found an ideal partner in the SignNow API, which they have leveraged successfully for over four years. By embedding SignNow’s eSignature capabilities into their platform, Avokaado empowered their users to automate the entire contract lifecycle—from creation to signing—directly within their existing systems. This integration has proven to be a game-changer, offering a suite of powerful features tailored to their needs.

Stand-out Avokaado features with SignNow driving now customer success

• Automated contract creation: Avokaado’s clients can now draft contracts effortlessly using Avokaado automation and AI across platforms and systems, pulling data seamlessly from popular systems like Salesforce, Pipedrive,  BambooHR and adding the workflows for signers and approvers automatically based on governance rules. The result is accurate, professional contracts generated in a fraction of the time it once took with öive data registries.
• Streamlined signing process: With SignNow’s intuitive drag-and-drop interface, adding recipients and sending documents for signatures is straightforward. Users can complete this step with just a few clicks, eliminating unnecessary uploads and downloads and ensuring a smooth experience with full workflow transparency and audit log.
• End-to-end control: The integration includes detailed document history logs, giving teams full visibility into the signing process. They can track who has viewed or signed a document and ensure compliance with regional and industry-specific regulations—a critical feature for clients in sectors like banking and healthcare.

Benefits That Matter

The SignNow API has delivered measurable advantages to Avokaado and its clients:

• Enhanced efficiency: Automating eSignature workflows has saved significant time and effort. Clients can now focus on their core business activities instead of wrestling with paperwork.
• Global reach: SignNow’s compliance with international standards, including support for qualified electronic signatures (QES) in Europe, has enabled Avokaado to serve clients worldwide without legal roadblocks.
• Unmatched reliability and support: With a 99.9% API uptime, SignNow ensures Avokaado’s operations run without interruption. The consistent, responsive support from SignNow’s team has also been a standout.

“The reliability and the collaboration have been outstanding—super open and fast. Being a large company, we always feel supported and well taken care of.”

—Johanna Põldsam, Product Manager at Avokaado

• Usability clients love: The simplicity and flexibility of SignNow’s eSignature process have won over Avokaado’s customers. This positive experience has strengthened client loyalty and trust in Avokaado’s platform.
• Adaptiveness: SignNow has kept pace with Avokaado’s evolving needs, introducing features like eSignature stamps and QES as client demands have grown. This adaptability ensures Avokaado remains ahead of the curve.

The results

The partnership between Avokaado and SignNow has delivered impressive results. Avokaado reports high satisfaction ratings for the API’s performance and the overall user experience it provides. The smooth integration across their diverse client base and various tech stacks has streamlined operations and boosted productivity. Additionally, SignNow’s positive reputation among users has driven increased customer retention, as clients value the reliability and ease of use embedded in Avokaado’s platform.

“The flexibility SignNow API offers and the ability to control different elements in the process are key factors we value.”

—Johanna Põldsam, Product Manager at Avokaado

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